A Brand New Mascara..

A Brand New Mascara..

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Well makeup loving ladies.. another brand new mascara is being launched later this month!

Benefit Cosmetics, known for the iconic “They’re Real” Mascara as well as “Bad Gal Lash” has recently announced they are releasing a brand new (and pretty darn good) mascara called..

“Roller Lash”


Roller Lash is a mascara that is meant to be a mega curling, as well as lifting.

Benefit Says..
“It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours.

Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*”
 Benefit also claims the mascara is (and has..)
Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
Ink black
Satin finish
 Now – this is where the perks of working in retail come into play, I got a sample of this mascara before it was released to other retailers, and I must say.. it’s a good one! The brush isn’t a regular wand, it is a plastic, bent wand that makes it easy to coat all of your lashes with the product. It definitely does curl and lift your lashes, but I find the formula to stay a little bit tacky on my lashes.. (not annoying, but noticeable..) Other mascara’s can flake and smudge under your eyes, but this mascara stays put! (Unlike “They’re Real Mascara”, this one is easy to remove!)
 If you are looking for a new mascara that lifts and curl’s your lashes – and actually does do that, I would give this one a shot.
If you are a beauty insider at Sephora, you are able to get a free sample, but get there quick before they’re all gone!

Faye Smith
Makeup & Hair

Blog By: Shayla Rose

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